Problem Statement

Nowadays, there are many new products and services that spread all over the markets. The advertisement is very important to company because it will give company and businesses an opportunity to build up a brand and identity especially for a new company or product to introduce their businesses to the public. However, sometimes the ads will create negative perception to the public because these ads sometimes offensive but sometime, this controversial advertising will give positive impact to customer such as it will increase consumers’ awareness and will generate more sales. so, this study is purpose to investigate are the controversial advertising is more effective compare to the uncontroversial advertising.