InTroDucTioN of mYselF

I’m Nur Asmiha Binti Azmi matric number 24540. I'm was born on 20 January 1990 at Kampung Kulim Pasir Puteh Kelantan. my current education is  in Universiti Malaysia Sarawak in business administration in marketing programme. I'm interested in many activities such as reading novel, watch movies especially action movie and sometimes in the weekend, I spend my time to swim especially in the river. ha ha....I don't like swim in the swimming pool because it is too narrow....however, actually there are no swimming pool at my home. ho ho..In addition, family and friends is everything for me. I love my family more than myself. I cant live without them. Yarrr....money is important things in live, but family and friends is great important over every things..

 

DimEnSioN oF ReSeaRcH

    

My research is about exploratory and explanatory or causal research. As explained by DJS Research Ltd., exploratory research is simply allows the marketer to gain a greater understanding of something that he or she does not know enough about. Differing mainly in design from descriptive research, exploratory research is used principally to gain a deeper understanding of something. The design is far more flexible and dynamic than that of descriptive research. So, refer to my research topic, just because I known that the offensive advertisements will make the ads to become controversial, it does not means that I understand the attitude and behaviour towards the advertisement. While explanatory research focuses on why questions. For example, it is one thing to describe the customer’s attitude and behavior towards the controversial advertisements. It is quite a different thing to develop explanations about the reasons of the factors that make the advertisements become offensive. The way in which I develop research designs is fundamentally affected by whether the research question is descriptive or explanatory. It affects what information is collected. Answering the ‘why’ questions involves developing causal explanations.

    There are two dimensions of use of research that are basic and applied research. Basic research or fundamental research is the sources of most new scientific ideas and ways of thinking about the world.  For example, academics (professors and lecturers) engage in basic research in an effort to understand and generate more knowledge about various aspects of businesses, such as “how to improve the effectiveness of information system?” It is different with applied research that tries to solve specific policy problems or help practitioners accomplish tasks. In the context of business research, it is use to solve a current problem in the work setting. For example, “Apple’s iPod sales increased by 200% from 2001 to 2008, however it was decreased by 6% in 2009. What is the reason for this decrease?”  So, my research is about basic research because I will engage in an effort to understand and generate more knowledge about the customer’s attitude and behavior towards the controversial advertisements, such as “what are the attitude and behavior of customers towards the advertisement that create controversial?

     There are two time dimensions in research that are cross-sectional studies and longitudinal studies. In the cross-sectional studies, a study can be done in which data are gathered just once, perhaps over a period of days or weeks or months in order to answer a research question. There advantages and disadvantages from this kind of time dimensions. It is cheapest and cheap. That is one of its advantages, but it cannot capture social processes or change. Longitudinal studies are studying people or phenomena at more than one point in time in order to answer the research question. It is more powerful and can capture social processes or change compare to cross-sectional studies. However, it more complex and sometimes costly. So, refer to my topic research, its time dimension is longitudinal studies because its need to study more than one point in time in order to answer the research question. Another that, data are gathered not only just once, but it needs to explore many times until it satisfied. Sometimes gathering the data still in progress even though the research has finished. 

FacTs aNd TheOrY

The terms fact and theory are words with different meanings. In the scientific world, facts are what one can readily observe. It can relate to any objective and real phenomenon. Otherwise, theories in science are likened to the explanations to what has been observed. Refer to my topic issue; the facts are the negative perception of consumers towards collaboration between MAS and Air Asia and the theory are the explanation the reasons why customers put the bad perception on the issues. So, the theory is customers put the bad perception towards the collaboration because it will give the negative impact to them. This collaboration will less the frequency of flight, higher ticket prices, poorer service levels and reduced job prospects. 

HoW tO NaRRoW DoWn tHe ReSeaRcH ToPic

       To narrow down the topic, firstly, I will perform a research. I will use the internat and go to the UNIMAS's library to find some journals and book that can be used as a guide to gain more knowledge about the topic area. Then, I will finds for the subtopics that can be used to narrow down the research topic. Secondly, I will brainstorm the topic and ask anyone's opinion about the topic. Then, I will write down the topic on a sheet of paper. To make it easy and clear, I will write it as down as many related words and ideas as I can. When all the things are finished, I will try to categorize them and collects words and ideas that are related to each athers. After that, I will focus on aspect of the topic and emphasizing on the implication or effect of the chosen topic. I will consider the time and place of research. For example, the study will take place at Kota Samarahan and Kuching, Sarawak. Finally, I will focus on age, gender and ethnic background of that unit of analysis whether it is individual, household or organization.

InDucTiVe oR DeDucTiVe tYpE oF rEsEaRch

      Theories based on deduction and induction help us to understand, explain, and predict business phenomena. When research is designed to test some specific hypothesized outcomes, as for instance to see if controlling aversive noise in the environment increase the performance of individuals in solving mental puzzles, the following steps ensue.

    The type of my topic research is deductive type. Deductive type is a research that use deduction processes to answer any particular issue. Deduction processes is the processes by which we arrive at a reasoned conclusion by logical generalization of a known facts. Refer to my research topic, we know that the offensive advertisements will make if become controversial and will influences the attitude and behaviour of customers towards it. 

"wHaT iS ReSeaRch"?

   Research, a somewhat intimidating term for some, is simply the processes of finding solutions to a problem after a thorough study and analysis of the situational factors. Business research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. In the context of manager, business research comprises a series of steps designed and executed with the goal of finding answer to the issues that are of concern to the manager in the work environment. There are several steps in business research. Firstly, know where the problem areas exist in the organization. Secondly, identify as clearly and specifically as possible the problems that need to be studied and resolved. Then, gather information, analyze the data and determine the factors that are associated with the problem and solve it by taking the necessary corrective measures.