FacTs aNd TheOrY

The terms fact and theory are words with different meanings. In the scientific world, facts are what one can readily observe. It can relate to any objective and real phenomenon. Otherwise, theories in science are likened to the explanations to what has been observed. Refer to my topic issue; the facts are the negative perception of consumers towards collaboration between MAS and Air Asia and the theory are the explanation the reasons why customers put the bad perception on the issues. So, the theory is customers put the bad perception towards the collaboration because it will give the negative impact to them. This collaboration will less the frequency of flight, higher ticket prices, poorer service levels and reduced job prospects.