InDucTiVe oR DeDucTiVe tYpE oF rEsEaRch

      Theories based on deduction and induction help us to understand, explain, and predict business phenomena. When research is designed to test some specific hypothesized outcomes, as for instance to see if controlling aversive noise in the environment increase the performance of individuals in solving mental puzzles, the following steps ensue.

    The type of my topic research is deductive type. Deductive type is a research that use deduction processes to answer any particular issue. Deduction processes is the processes by which we arrive at a reasoned conclusion by logical generalization of a known facts. Refer to my research topic, we know that the offensive advertisements will make if become controversial and will influences the attitude and behaviour of customers towards it.