"wHaT iS ReSeaRch"?

   Research, a somewhat intimidating term for some, is simply the processes of finding solutions to a problem after a thorough study and analysis of the situational factors. Business research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. In the context of manager, business research comprises a series of steps designed and executed with the goal of finding answer to the issues that are of concern to the manager in the work environment. There are several steps in business research. Firstly, know where the problem areas exist in the organization. Secondly, identify as clearly and specifically as possible the problems that need to be studied and resolved. Then, gather information, analyze the data and determine the factors that are associated with the problem and solve it by taking the necessary corrective measures.